Many things caught my eye with this item: 1) it was odd that this yellow 402 had a label attached, since the only yellow 402 was sold as part of 3-piece and 4-piece sets in the late 1950s through early 1960s and individual bowls didn't have a label, 2) the label design looked like it was from the late 60s/early 70s, and 3) the yellow color wasn't bright and vivid like the yellow on the 3-piece and 4-piece Bright Yellow sets. It was definitely an oddity. In fact, the yellow color was unique and unlike any of the other yellow mixing bowls offered by Corning throughout the years.
Dating the Bowl
Price - The bowl had a special price of 99 cents, but the "regular value" price was $1.17. The regular value price matches the price of the 402 bowl in replacement parts lists from 1970 Corning catalogs.
Item Number and Suffix - The item number (402) is not surprising since it's a 402 mixing bowl. However, Corning used unique suffixes to distinguish each pattern and/or color in their product line. On this bowl, the suffix is "-44" which was previously undocumented.
This item appears in numerous newspaper ads in mid/late 1970, along with an individually sold 401 bowl in the same color. In ads, the name of the color is most often referred to as "Gold" although "Yellow" is sometimes used. The items were advertised as a special "Bowl-a-Rama" promotion.